Timing & Luck
behind the success, says just buy ceo
β€œ1 Retailers were hurting due to online discounts...
2 Distribution networks had reached saturation...
3 Smartphones had created access to retailers...
4 Small brands without big bucks for distribution were raring to grow,” says Sahil Sani, CEO, Just Buy Live. β€œThe timing of our e-distribution app was perfect; we were lucky,” he concludes.